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Realize that you will have different messages
for the different types of contacts you’ll have on Twitter:
* Fans/Brand advocates
* Loyal, repeat actions
* They have interacted with you
* Twitter-ers that know your name
* New users who have Never heard of you
Technical Note:
For search engine visibility your content needs keyword research.
Use keyword phrases in your tweets and the #tags.
What to tweet about?
Here are some of the topics you could cover:
o industry trends
o top 10
o advice about x
o news
o blog link to: interview with a specialist
o industry events
o ask questions
o review products
o find a guest blogger
o pros and cons of x
o important people in the industry
o helpful books
o really long list of industry resources
o answer comments
o series of posts
o list of best posts
o explain the complicated
o a picture
o x for beginners
o industry statistics
o survey the audience
o how-to do x given that you already know how to do yz.
o list of web based tools
o legislation
o myth buster
o case studies and best customers
o issues in your industry that need attention
NEXT: Generate a long list (25+) headlines for your content.
This is all about good copywriting, to get attention quickly, and offer a benefit to the reader/viewer.
Then get feedback to do some initial A/B testing: Does it speak to the target demographic and get the desired action?
TAKE ACTION:
You’re an Entrepreneur Right?
Entrepreneurs love ideas, and idea creation. You have to take action to write all the content. And you have to block time to edit and re-edit after testing.
There are many articles and training programs for time management, and finishing tasks. I won’t go into theory of project management, but at the root of all this advice: you need good content to share in order to succeed on social media.
Good luck with this planning, and remember to take action!